Bridal Gowns

Brandi’s has Over 600 Bridal Gowns in stock!
Voted "Wisconsin’s Best Place to Buy Bridal Gowns" by Wisconsin Bride Magazine 17 years in a row - By Brides just like You!
With over 600 Wedding Dresses to choose from, ranging in price from $859-$5390, and gowns sized up to size 28, our selection is the BEST in the region! Brandi's also has a HUGE selection of "Off the Rack" dresses you can take home with you the same day and they are all ON SALE, starting at only $299! Brandi's will surpass your expectations because here, you will find more than just a wedding dress! You will find family, inspiration and a design that reflects your wedding day vision! We can't wait to share this exciting journey with you!

The Brandi’s Experience

The Ultimate One-of-a-Kind Bridal Shopping Occasion!

Your experience at Brandi’s begins with a tour of our salon that will bring you into our two magnificent bridal gown rooms, where you will be able to browse our entire collection of wedding gowns. Our highly trained stylists work one-on-one with each bride to show you all of your options and help select the styles you would like to try on! Your stylist is trained to understand your individuality with openness, a keen sense of style & a vision for perfection.  The Bride will also enjoy a private dressing room.  Her party will have seating outside of her dressing room where they will be dazzled with the Bride walking the runway in front of them.

Brandi's Platinum Rewards

Many discounts throughout the store

When you become a Brandi’s Bride, the discounts are endless! You will be a part of our Platinum Rewards Program which gives you many discounts throughout our entire store. A few of the wonderful discounts include 10% off your bridesmaids dresses, 10% off accessories, jewelry and undergarments when you order with your wedding dress. Free pressing, bagging and storing of your wedding dress until the day before your wedding! Plus discounts on Mother’s dresses when you also get your bridesmaid dresses with Brandi’s! The greatest day of your life deserves nothing less than the greatest dress in the world!

Plus Size Selection

Brandi's has the Largest Selection of Plus Size Wedding Dresses

We’re proud to have the largest selection of designer plus size wedding dresses in the Madison/Southern Wisconsin/Northern Illinois area.  Where other stores may have a couple samples in your size, we have over 125 runway-ready wedding dresses in sizes 16 & up.  With fabulous, modern designs to spectacular classics.  You will feel comfortable and at ease at Brandi’s.

Buying Your First Time

Most Brides who come to Brandi’s purchase their bridal gown on their first visit, so if this is your first-time shopping, that’s great! 

Most Brides who come to Brandi’s purchase their bridal gown on their first visit, so if this is your first-time shopping, that’s great!

We are going to be able to find your dress your first time with us, so you can celebrate with your family and friends this afternoon!  Brandi’s is nestled in New Glarus, where there is so much to offer!  Your day does not have to stop after you “Say Yes to Your Dress”!  You, your family & friends can celebrate at the New Glarus Brewery with a Spotted Cow or the beautiful Bailey’s Run Winery and visit the shopping boutiques in downtown New Glarus.  Don’t worry about what you are going to do the rest of your day after you find your gown, we have it covered in New Glarus!


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(608) 527-4436
10 AM to 5 PM
Tues & Thu
10 AM to 7 PM
Fri & Sat
9 AM to 5 PM
Open by Appointment Only

*Hours May Vary – Please Call for Today's Hours

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